JD Williams VIP Page

Fully mobile first responsive landing page.

Project Brief: To design a new VIP feature that entices customers to sign up to a VIP account, and gain access to the rewards and perks of being a regular purchase JD Williams customer.

The Problem: A large amount of content was provided. Without much imagery supplied the challenge was to arrange the content in a pleasing way outlining the main perks of VIP membership.

The Solution: Discussion onto how to arrange the content and printed examples guided the initial structure. A bold colourful page where defined areas of interest were framed. The use of bold flat colours kept the design simple and easy to read.

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