Project Brief: Complete redesign of MADs Theatre website. Identify areas of improvement, promote the theatres plays and sense of community to encourage people to join.
The Problem: MADs website was out of date and lacked the responsive code expected from mobile devices. Some important details for promoting the theatre were hidden within the main pages of the site. The task was to develop a totally new concept that make the theatre look a more engaging and inviting place to visit.
The Solution: A list of user research was collected from members of the theatre to understand areas of importance. The insights helped to form a hierarchy of which sections of the theatre needed to be more prominent than others on the site. The final solution helped to promote the theatre with strong photography, visible call to action for buying tickets, easy to see posters of each play, a history reference and a strong social media presence.