Black Friday Motion & Social Campaign
Designed and animated a suite of high-impact motion assets for Fashion World’s Black Friday campaign. This collection features a high-contrast visual identity developed in Adobe After Effects, focused on maximizing audience engagement and driving early-access conversions throughout the peak retail period.
Animated Cross-Category Email Campaign
Designed and coded a high-engagement, responsive email for JDWilliams featuring animated hero banners to boost click-through rates. Strategically leveraged cross-category placement (Fashion and Home) to drive user discovery and increase revenue per email send.
Outlet Campaign Paid Promotions
Designed in Adobe XD and animated in After Effects, these assets strike a balance between high-street fashion and home comfort. These frames jump from high-energy fashion looks, like sun-yellow dresses and accessories, to the quiet comfort of a bedroom setting to highlight a variety of outlet deals.
Summer Fashion Paid Promotions
Designed in Adobe XD and animated in After Effects, these promotions feature vibrant, curve-loving fashion and energetic studio photography. The work showcases bright seasonal dresses and curated outfit-building racks to present an inspiring summer wardrobe for paid social.
Summer Lifestyle Paid Promotions
Designed in Adobe XD and animated in After Effects, these assets use sun-drenched garden scenes and outdoor dining shots to inspire credit customers. The frames highlight ornate lanterns and alfresco breakfast setups to create an aspirational “Savour Summer” narrative.
Festive Paid Promotions
Designed in Adobe XD and animated in After Effects, this campaign uses cozy jumpers and festive decorations to capture the holiday spirit. These motion assets focus on inspiring gift products and warm home settings to get the customer excited to shop for Christmas.
