Designed and coded a series of mobile only sale layouts for Fashion World that focused on strong product price points and a clear visual hierarchy. These designs are a small selection of the extensive email design work I have produced, where the focus shifted toward bold typography and structured layouts following Jan 2025 brand updates. These layouts were built to drive performance and engagement during major clearance events.
CLIENT | N Brown Group
BRAND |
Fashionworld
Jdwilliams
Developed mobile only email designs for the Fashion World Outlet, focusing on clean, product-led layouts. For these emails, I used e-com imagery from the website with a punch of colour behind and later the faded black overlay. The older designs in this series include the creative curved shapes, while the newer layouts transitioned into a black and yellow strong aesthetic to align with the evolving brand guidelines.
Led the design and build of mobile only promotional emails for Fashion World, focusing on new arrivals and brand offers. These layouts featured a mix of e-com photography and brand shoot imagery with various coloured backgrounds. On occasions where specific assets were unavailable I adapted photography from Simply Be shoots. Custom SVG logo icons were also designed to highlight the perks of using the mobile app.
