Creative Digital Design & E-commerce Conversion Strategy
Leveraged a background in illustration to execute digital design and strategic initiatives across major e-commerce brands (Simply Be, JD Williams, Marisota). Expertise encompasses the full customer journey, including UX/UI, responsive wireframing, and multi-variant testing, alongside performance-driven creative execution for email, social media, video, and animation touchpoints.
Digital Designer
NBrown PLC
Rivendell Europe | N Brown Group PLC
2010 – 2026
jdwilliams.co.uk
simplybe.co.uk
jacamo.co.uk
homeessentials.co.uk
ambrosewilson.co.uk
Strategic UI/UX & Brand Identity for Travel Websites
Provided core UI/UX design and strategic branding for leading package holiday websites. Created cutting-edge interfaces, logo designs, and defined brand copy, enabling deployment by a 30-person development team.
Senior UI Web Designer
CSI Media
July 2008 – May 2009
ninetyeast.co.uk
carricktravel.com
ilovetravel.com
flysearch.co.uk
fullcircletravel.co.uk
Bespoke Journey Platform Design
Designed the complete UI/UX for a luxury travel platform focused on selling experiences over packages. Developed an innovative inspiration tool and optimized page layouts to streamline the customer journey and maximize user engagement.
Full-Service Brand & Print Design
Managed client relationships and executed end-to-end design for diverse brand and print collateral. Delivered comprehensive packages including logo design, copywriting, leaflets, flyers, brochures, and signage. Simultaneously managed digital requirements, designing websites and creating Flash animations for online promotional needs.
Graphic | Web Designer
Onside Creative
July 2007 – July 2008
