Multi-Channel Seasonal Campaign (Marisota)
Drove the strategy, design, and full front-end build for a high-impact, multi-channel Christmas campaign. Optimized layout based on customer feedback and executed seamless cross-promotions across web, social media, and homepage features.
Black Friday Conversion Strategy & Build
Developed the complete, fully responsive digital presence for the annual Black Friday event. Implemented a live countdown timer and created targeted, daily homepage sale sections to maximize traffic conversion and revenue capture.
Bootroom Digital Identity
Evolving the seasonal footwear campaign into a structured, editorial-style experience. This project focused on creating a cohesive visual narrative for the Bootroom, using clean grid systems and refined typographic hierarchy to elevate the product presentation.
Design for exclusive collections featuring Davina McCall and Amanda Holden
Digital design for celebrity-fronted collections, focusing on clean, editorial-style layouts. The work involved creating a cohesive look across the full campaign, from the main landing page to the supporting digital banners.
Festive Campaign & Page Design
Digital design and execution for the JD Williams Christmas campaign. The project focused on building out a comprehensive festive identity across the site, centered around a dedicated campaign landing page and a wide-reaching set of promotional banners.
Festive Campaign & Page Design
Digital design for the Fashion World Christmas campaign, focusing on the creation of a dedicated festive landing page. The work involved building a structured, editorial-style layout to showcase seasonal collections and gift guides.
