I love Travel Website Design

CSI MEDIA – Luxury travel website

Designing an alternative travel site that promoted travel experiences rather than just holiday packages. I love travel was an especially creative brief. Using the standard luxury developer template the scope was limited in terms of customer journey. My job was to design the UI and layout of each page throughout the site.

Creative Assets

A little bit of creativity

Working on fashion and lifestyle sites 10 years has given me great opportunities to utilise my degree training as an Illustrator. It’s something I often feel that I am forgotten for, but wherever I can I find a chance to add a little bit of this creativity. Whether it’s voluntary working on posters for my local theatre, adding an exciting background to a product still, designing icons or making a sale banner that stands out.


As a developer, I’ve always found it to be an advantage working right from the start of concept through designing to development. Knowing and thinking about how something is going to be built is a satisfying thing. Every design I make I’m thinking about how I’ll build it, who I making it for and where I can make structures more flexible and creative. Whether I’m going to build it myself or a colleague I’ve always tried to make wireframes that work in practice.

In recent years advancements in CSS have made layouts even more flexible. Not too long ago differences on mobile and desktop concepts often meant two separate builds depending on the design. This was cumbersome and counterproductive to making an entirely responsive framework. In this new age, we are met with more challenges than ever so rather than thinking about which device to target we should be thinking how do I want my content to fit irrelevant of the device size.

Multi Channel Promo Banners

Cross site promotional banners

Designing and building banners that fit any width is becoming an increasing requirement. In recent years JD WILLIAMS introduced a program called Monetate, which has a steep learning curve. However, this new challenge has helped me to develop and understand best practices for maintaining better user experience.

Email Design + Build

Responsive email design has been a part of my job before much of the industry adopted it. Some brands have completely scrapped the need for a desktop option. Occasionally live text is used, but the majority of emails are sliced images which switch between desktop and mobile. Occasionally animation is used for the top of emails.