Multi-Channel Seasonal Campaign (Marisota)
Drove the strategy, design, and full front-end build for a high-impact, multi-channel Christmas campaign. Optimized layout based on customer feedback and executed seamless cross-promotions across web, social media, and homepage features.
High-Impact Shapewear Launch UI/UX
Designed and developed a fully responsive launch page for a new Shapewear range featuring a prominent TV personality. Engineered a full-screen, high-impact slideshow with integrated video popups, requiring custom jQuery plugin integration.
Black Friday Conversion Strategy & Build
Developed the complete, fully responsive digital presence for the annual Black Friday event. Implemented a live countdown timer and created targeted, daily homepage sale sections to maximize traffic conversion and revenue capture.
Illustrated Brand Campaign Assets
Leveraged personal illustration skills to design highly graphical sale banners and conceptual backgrounds for the Viva La Diva brand, delivering unique, high-impact visuals that differentiated the footwear campaigns.
Multi-Platform Partnership Campaign Design
Designed the visual assets for a high-value social media partnership (Simply Be & On The Beach), utilizing a stylized “postcard” aesthetic to promote a holiday voucher prize across multiple social and desktop platforms.
