UX Research & Campaign Design
Conducted a competitive audit of leading toy retailers to identify industry standards for navigation and product discovery. Applied these insights to design campaign pages and window banners, ensuring all creative assets—including licensed content for Paw Patrol—met strict brand guidelines and typographic standards.
In Progress….
In-House Content Generation & Campaign Design
Designed and built the engaging landing page for the Simply Be Model Competition winner. Proactively generated the core visual content by photographing the event, resulting in a self-sourced, high-quality photo asset library for the campaign launch.
Community Theatre UX Redesign
Executed a full, user-research-driven responsive redesign of the MADs Theatre website. Restructured content hierarchy to prioritize ticket sales, play promotion, and community engagement, drastically improving the mobile experience.
