JD Williams VIP Design
Designed the wireframe for a dedicated VIP area. Focused on a clean layout that clearly communicates member benefits, using a simple hierarchy to guide users through the reward tiers and sign-up process.
Modular Email Design System
Designed a suite of modular header components for the Fashion World email system. Focused on clean navigation and brand-consistent typography to ensure a seamless transition from the inbox to the main website.
Brand Partnership Banner Templates
Digital banner template created for external brands selling their products on the company’s retail websites. This involved designing assets for homepage and category placements that showcased the guest brand’s products while fitting the specific requirements of the N Brown sites.
Multi-Brand Banner Component Library
Developed a universal library of banner components in Adobe XD to be used as a “blank slate” starting point for all N Brown websites. This toolkit provided the design team with standardized templates that ensured layout consistency and typographic quality across the entire brand portfolio.
Homepage Information Architecture
Developed foundational homepage wireframes for both Fashion World and JD Williams. While maintaining a consistent structural logic, the layouts were tailored to meet the specific customer needs of each brand, focusing on clear content hierarchy, navigation flow, and optimized product discovery.
