I led the design and strategic build of Fashion World’s digital presence, delivering high-impact weekly and seasonal content. From wireframing to final execution, I ensured emails, landing pages, and social media were optimized for maximum engagement while staying true to the brand’s evolution.
CLIENT | NBrown PLC
BRAND | fashionworld.co.uk
Editorial and General Promo
These layouts focus on weekly freshness and brand storytelling. I designed these to balance lifestyle photography with clear navigation, ensuring a cohesive look that highlights new arrivals and current trends while maintaining a seamless user experience across all devices.
Promotional Sale
For sale periods, the design strategy shifted to focus on price-point clarity and urgency. Following supplied toolkits I utilized structured layouts and bold promotional call-outs to help customers navigate discounted categories quickly, driving conversion during high-volume clearance events.
Black Friday and Christmas
I developed these banners using a specialized toolkit, leaning into vibrant pink and purple backgrounds to give the Black Friday campaign a sharp, energetic edge. These visuals were purposefully designed to be as bold as possible, ensuring the brand stands out and drives engagement during the busiest window of the retail calendar.
