Author: Judith Knight

Wireframing

Posted on by Judith Knight

JD Williams VIP Design

Designed and developed a responsive VIP signup page to drive enrollment in the new JDWilliams rewards program.

Challenge: Transforming a print leaflet into an engaging, content-heavy digital experience with limited imagery.

Solution: A bold, color-framed layout structured around key perks, maximizing clarity and conversion. Research and wireframing ensured functionality and future personalization via tools like Monetate.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Social Content Hub

Developed and launched the multi-source Simply Be Social Hub, a centralized landing page collecting live social feeds, custom-generated blog content, and YouTube video features. The page successfully served as the central destination for brand engagement and traffic generation.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Concept Development

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Conceptual Shoe Brand Showcase Design

Led the creative direction for a multi-seasonal Trend Shop. Designed conceptual backgrounds for white-cutout footwear photography and implemented an accordion-style UI to create an engaging, inspirational showcase that enhanced luxury brand perception.

CLIENT | NBrown PLC

BRAND | Viva La Diva

WEBSITE | vivaladiva.com

Brighton Rock
Garden Party
Bright Now
Opulence
Very Berry
Glam Goth
Country Girl
Winter Wonderland
Futuristic

Marisota: High-Impact, Fashion-Forward Redesign

Tasked with elevating the Marisota brand, this full responsive redesign transformed user split-test data into a visually arresting, high-impact website. I oversaw the full strategic wireframe, design, and build, ensuring every element, from landing pages to social banners, was optimized to immediately capture the attention of the target customer.

CLIENT | NBrown PLC

BRAND | Marisota

WEBSITE | marisota.co.uk

End-to-End Brand Strategy & Design

Designed and executed the complete brand identity for SuperBULB, including the responsive website design, product packaging, and all marketing collateral (leaflets, business cards), ensuring a unified brand experience across all touchpoints.

CLIENT: Superbulb

WEBSITE: superbulb.com

Campaign Creative

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Multi-Channel Seasonal Campaign (Marisota)

Drove the strategy, design, and full front-end build for a high-impact, multi-channel Christmas campaign. Optimized layout based on customer feedback and executed seamless cross-promotions across web, social media, and homepage features.

CLIENT | NBrown PLC

BRAND | Marisota

WEBSITE | marisota.co.uk

High-Impact Shapewear Launch UI/UX

Designed and developed a fully responsive launch page for a new Shapewear range featuring a prominent TV personality. Engineered a full-screen, high-impact slideshow with integrated video popups, requiring custom jQuery plugin integration.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Black Friday Conversion Strategy & Build

Developed the complete, fully responsive digital presence for the annual Black Friday event. Implemented a live countdown timer and created targeted, daily homepage sale sections to maximize traffic conversion and revenue capture.

CLIENT | NBrown PLC

BRAND | Marisota

WEBSITE | marisota.co.uk

Illustrated Brand Campaign Assets

Leveraged personal illustration skills to design highly graphical sale banners and conceptual backgrounds for the Viva La Diva brand, delivering unique, high-impact visuals that differentiated the footwear campaigns.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | vivaladiva.com

Multi-Platform Partnership Campaign Design

Designed the visual assets for a high-value social media partnership (Simply Be & On The Beach), utilizing a stylized “postcard” aesthetic to promote a holiday voucher prize across multiple social and desktop platforms.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Visual Identity

Posted on by Judith Knight

In progress…

High-End Heritage Brand Digital Design

Led the creative direction and front-end development for the Life & Heritage website. Executed a distinctive, high-contrast aesthetic using black-and-white photography and bespoke typography to promote the collection and reinforce the brand’s premium, “Made in Britain” positioning.

CLIENT | Life & Heritage

BRAND | Life & Heritage

WEBSITE | lifeandheritage.com

Community Theatre Print & Digital Design

Led the print design campaign (posters, flyers) for seasonal plays at MADs Theatre, contributing to community engagement. Also provided key support across digital design (website), stage management, and event operations.

CLIENT: Mads Little Theatre

WEBSITE: madstheatre.org

Design Systems

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Seasonal Brand & UI Style Guides

Following seasonal brand redesigns, I create comprehensive style guides and UI packs for the design team. These ensure brand consistency across all digital assets, covering specifications for fonts, colors, buttons, icons, and promotional display formats.

CLIENT – NBrown PLC

BRAND – JD Williams, Marisota, Simply Be, Vivaladiva

JDWILLIAMS.CO.UK
MARISOTA.CO.UK
SIMPLYBE.CO.UK
Vivaladiva.com

Responsive Home Trends Redesign

Led end-to-end design and development of a fully responsive Home Trends platform. Minimized content and leveraged a sticky navigation and product carousels to prioritize brand photography and enhance mobile visual merchandising.

CLIENT | NBrown PLC

BRAND |

jdwilliams.co.uk
marisota.co.uk
homeessentials.co.uk

Custom Scalable SVG Iconography

Developed and delivered high-quality, scalable SVG icon sets for bespoke projects (e.g., Swimwear, Mattress Guides) based on product inspiration and low-resolution concepts.

CLIENT | NBrown PLC

BRAND | Multiple sites

Prototyping & Motion

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In progress…..

Animated Cross-Category Email Campaign

Designed and coded a high-engagement, responsive email for JDWilliams featuring animated hero banners to boost click-through rates. Strategically leveraged cross-category placement (Fashion and Home) to drive user discovery and increase revenue per email send.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

User Journeys

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Gift Finder Feature Implementation

Designed and launched a new interactive Gift Finder feature to help customers discover the perfect dress based on their body shape.

Research on industry-leading functionality informed a four-step guided process. The final design utilized the brand’s pastel palette and custom-drawn dress illustrations to ensure a fresh, highly engaging, and directional customer experience.

CLIENT | NBrown PLC

BRAND | Ambrose Wilson

WEBSITE | ambrosewilson.co.uk/

Responsive & Targeted Product Banners

Designed and developed a system for product window banners prioritizing bold photography and fluid responsiveness across all device widths.

Simultaneously, created diverse Apple promotional banners tailored for specific customer journeys and A/B tested through multivariate analysis, ensuring high clarity and conversion across various site placements.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

UX Research

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In-House Content Generation & Campaign Design

Designed and built the engaging landing page for the Simply Be Model Competition winner. Proactively generated the core visual content by photographing the event, resulting in a self-sourced, high-quality photo asset library for the campaign launch.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Community Theatre UX Redesign

Executed a full, user-research-driven responsive redesign of the MADs Theatre website. Restructured content hierarchy to prioritize ticket sales, play promotion, and community engagement, drastically improving the mobile experience.

CLIENT | MADS Theatre

BRAND | MADs Theatre

WEBSITE | madstheatre.org

In progress….

Social & Email

Posted on by Judith Knight

Seasonal Trend Promotional Email Design

Designed and coded a complex, responsive email to launch the “New in Neutrals” seasonal trend. Strategically showcased specific products (clothing and accessories) and utilized clean visual merchandising to maximize click-through to new collections.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Mobile App Adoption Campaign Email

Created a highly visual, responsive email campaign dedicated to driving mobile app downloads. Featured key app benefits and provided a prominent first-purchase discount offer to incentivise immediate user adoption and generate mobile revenue.

CLIENT | NBrown PLC

BRAND | Ambrose Wilson

WEBSITE | ambrosewilson.co.uk

Cart Abandonment & Customer Retention Email

Developed a high-priority, responsive email focused on customer re-engagement and retention (the “We’re Sorry” flow). Provided a recovery offer and cross-category product recommendations to drive customers back to checkout and reduce churn.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk