Seasonal Trend Promotional Email Designs
Translating marketing briefs into visual stories by balancing clean, editorial-style layouts with a mobile-first approach. The focus was on evolved brand aesthetics, using strong typographic hierarchy and structured grids to turn seasonal concepts into engaging digital experiences.
Seasonal Trend Promotional Email Design
Designed and coded a complex, responsive email to launch the “New in Neutrals” seasonal trend. Strategically showcased specific products (clothing and accessories) and utilized clean visual merchandising to maximize click-through to new collections.
Mobile App Adoption Campaign Email
Created a highly visual, responsive email campaign dedicated to driving mobile app downloads. Featured key app benefits and provided a prominent first-purchase discount offer to incentivise immediate user adoption and generate mobile revenue.
Cart Abandonment & Customer Retention Email
Developed a high-priority, responsive email focused on customer re-engagement and retention (the “We’re Sorry” flow). Provided a recovery offer and cross-category product recommendations to drive customers back to checkout and reduce churn.
