Animated Cross-Category Email Campaign
Designed and coded a high-engagement, responsive email for JDWilliams featuring animated hero banners to boost click-through rates. Strategically leveraged cross-category placement (Fashion and Home) to drive user discovery and increase revenue per email send.
Seasonal Trend Promotional Email Design
Designed and coded a complex, responsive email to launch the “New in Neutrals” seasonal trend. Strategically showcased specific products (clothing and accessories) and utilized clean visual merchandising to maximize click-through to new collections.
Mobile App Adoption Campaign Email
Created a highly visual, responsive email campaign dedicated to driving mobile app downloads. Featured key app benefits and provided a prominent first-purchase discount offer to incentivise immediate user adoption and generate mobile revenue.
Cart Abandonment & Customer Retention Email
Developed a high-priority, responsive email focused on customer re-engagement and retention (the “We’re Sorry” flow). Provided a recovery offer and cross-category product recommendations to drive customers back to checkout and reduce churn.
