Conceptual Shoe Brand Showcase Design
Led the creative direction for a multi-seasonal Trend Shop. Designed conceptual backgrounds for white-cutout footwear photography and implemented an accordion-style UI to create an engaging, inspirational showcase that enhanced luxury brand perception.
Illustrated Brand Campaign Assets
Leveraged personal illustration skills to design highly graphical sale banners and conceptual backgrounds for the Viva La Diva brand, delivering unique, high-impact visuals that differentiated the footwear campaigns.
Creative Product Photography Enhancement
Applied creative direction to plain product photography by integrating unexpected contextual elements (e.g., custom images and conceptual visuals), pushing brand guidelines to maximize visual appeal for specific campaigns (Crazy Clearance, Viva La Diva).
Urban Couture: Illustrated Backdrops for ZuZu Couture (2009)
Custom-illustrated photography backdrop designed for the 2009 lookbook of Manchester-based designer Fatz Kassim. This illustration provided a high-contrast, urban city environment for the “ZuZu Couture” collection, blending hand-drawn elements with the structural, edgy silhouettes of the garments. The project captured the vibrant, independent fashion spirit of Manchester’s Northern Quarter.
