Marisota Site Refresh
Fully responsive refresh based on user stats from a split test of several new wireframes. Responsible for full site wireframe, design and build including product windows, landing pages, social media and cross-promotional banners. Designed to be fashion-forward and visually appealing to gain the ability attention of target audiences.
Home Trends Web Page
BRIEF: To design and develop a new fully responsive home trends page. Strengthen the use of brand photography over content.
PROCESS:
- Research into competitors websites gave insights into better navigation functionality for browsing the different trends.
- Wireframe designed to maximise use of photography.
- Content minimised, but not hidden so much that the customer could not access it.
SOLUTION: The sticky nav provides easy access to the different trends on the page. Also a carousel was introduced for more lifestyle product photography on each trend. The layout was simplified to allow for each trend to be repeated. On mobile a drop down feature for the content ensured the photography took center stage.
Marisota Christmas Campaign
Improvements to layout based on previous designs and customer feedback. A multi-channel campaign to advertise across the brand creating commercial opportunities and maintain the interests of the target audience. Cross promotional banners included product windows, social media and homepage features. Responsible for the entire project from initial wireframe to final design and build.
Simply Be Shapewear Campaign
Fully Responsive design and development of a new Shapewear Range showcasing a well-known TV personality. The slideshow needed to fill as much of the screen on each device size as possible. It also needed to be inclusive of a popup video. which involved sourcing two jQuery plugins that worked well together.
Black Friday Campaign
Fully Responsive design and development for fashions most anticipated event of the year. This included the implementation of a live countdown on a landing page. Homepage sale sections were also created for each day of the week to maximize the potential income.
UI Design & Branding of Travel Websites
UI Design of leading travel websites. Creation of cutting edge package holiday interfaces, branding, logo design, copywriting and website designs passed to a team of 30 developers.
Favourite luxury travel website
Designing an alternative travel site that promoted travel experiences rather than just holiday packages. I love travel was an especially creative brief. An inspiration tool was also implemented to assist with the customer journey. My job was to design the UI and layout of each page throughout the site and think of ideas to enhance the customer experience.
