Marisota: High-Impact, Fashion-Forward Redesign
Tasked with elevating the Marisota brand, this full responsive redesign transformed user split-test data into a visually arresting, high-impact website. I oversaw the full strategic wireframe, design, and build, ensuring every element, from landing pages to social banners, was optimized to immediately capture the attention of the target customer.
Responsive Home Trends Redesign
Led end-to-end design and development of a fully responsive Home Trends platform. Minimized content and leveraged a sticky navigation and product carousels to prioritize brand photography and enhance mobile visual merchandising.
Multi-Channel Seasonal Campaign (Marisota)
Drove the strategy, design, and full front-end build for a high-impact, multi-channel Christmas campaign. Optimized layout based on customer feedback and executed seamless cross-promotions across web, social media, and homepage features.
High-Impact Shapewear Launch UI/UX
Designed and developed a fully responsive launch page for a new Shapewear range featuring a prominent TV personality. Engineered a full-screen, high-impact slideshow with integrated video popups, requiring custom jQuery plugin integration.
Black Friday Conversion Strategy & Build
Developed the complete, fully responsive digital presence for the annual Black Friday event. Implemented a live countdown timer and created targeted, daily homepage sale sections to maximize traffic conversion and revenue capture.
High-End Heritage Brand Digital Design
Led the creative direction and front-end development for the Life & Heritage website. Executed a distinctive, high-contrast aesthetic using black-and-white photography and bespoke typography to promote the collection and reinforce the brand’s premium, “Made in Britain” positioning.
Simply Be: International Blog & Responsive CMS Design
Designed and developed the fully responsive blog for Simply Be (Ireland), ensuring seamless integration with the existing CMS and social platforms. Focused on creating an engaging, cross-device layout to promote Look of the Month features and drive traffic to trend-based product listings.
