Category: work

Modular Email Design System

Designed a suite of modular header components for the Fashion World email system. Focused on clean navigation and brand-consistent typography to ensure a seamless transition from the inbox to the main website.

CLIENT | NBrown PLC

BRAND | fashionworld.co.uk

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Brand Partnership Banner Templates

Digital banner template created for external brands selling their products on the company’s retail websites. This involved designing assets for homepage and category placements that showcased the guest brand’s products while fitting the specific requirements of the N Brown sites.

CLIENT | NBrown PLC

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Multi-Brand Banner Component Library

Developed a universal library of banner components in Adobe XD to be used as a “blank slate” starting point for all N Brown websites. This toolkit provided the design team with standardized templates that ensured layout consistency and typographic quality across the entire brand portfolio.

CLIENT | NBrown PLC

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Homepage Information Architecture

Developed foundational homepage wireframes for both Fashion World and JD Williams. While maintaining a consistent structural logic, the layouts were tailored to meet the specific customer needs of each brand, focusing on clear content hierarchy, navigation flow, and optimized product discovery.

CLIENT | NBrown PLC

jdwilliams.co.uk
fashionworld.co.uk

More designs on behance

Black Friday Conversion Strategy & Build

Developed the complete, fully responsive digital presence for the annual Black Friday event. Implemented a live countdown timer and created targeted, daily homepage sale sections to maximize traffic conversion and revenue capture.

CLIENT | NBrown PLC

BRAND | Marisota

WEBSITE | marisota.co.uk

Bootroom Digital Identity

Evolving the seasonal footwear campaign into a structured, editorial-style experience. This project focused on creating a cohesive visual narrative for the Bootroom, using clean grid systems and refined typographic hierarchy to elevate the product presentation.

CLIENT | NBrown PLC

BRAND | ambrosewilson.com

More designs on Behance

Design for exclusive collections featuring Davina McCall and Amanda Holden

Digital design for celebrity-fronted collections, focusing on clean, editorial-style layouts. The work involved creating a cohesive look across the full campaign, from the main landing page to the supporting digital banners.

CLIENT | NBrown PLC

BRAND | jdwilliams.co.uk

More designs on Behance

Festive Campaign & Page Design

Digital design and execution for the JD Williams Christmas campaign. The project focused on building out a comprehensive festive identity across the site, centered around a dedicated campaign landing page and a wide-reaching set of promotional banners.

CLIENT | NBrown PLC

BRAND | jdwilliams.co.uk

More designs on Behance

Festive Campaign & Page Design

Digital design for the Fashion World Christmas campaign, focusing on the creation of a dedicated festive landing page. The work involved building a structured, editorial-style layout to showcase seasonal collections and gift guides.

CLIENT | NBrown PLC

BRAND | fashionworld.co.uk

More designs on Behance

JD Williams VIP Design

Designed and developed a responsive VIP signup page to drive enrollment in the new JDWilliams rewards program.

Challenge: Transforming a print leaflet into an engaging, content-heavy digital experience with limited imagery.

Solution: A bold, color-framed layout structured around key perks, maximizing clarity and conversion. Research and wireframing ensured functionality and future personalization via tools like Monetate.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Gift Finder Feature Implementation

Designed and launched a new interactive Gift Finder feature to help customers discover the perfect dress based on their body shape.

Research on industry-leading functionality informed a four-step guided process. The final design utilized the brand’s pastel palette and custom-drawn dress illustrations to ensure a fresh, highly engaging, and directional customer experience.

CLIENT | NBrown PLC

BRAND | Ambrose Wilson

WEBSITE | ambrosewilson.co.uk/

Responsive & Targeted Product Banners

Designed and developed a system for product window banners prioritizing bold photography and fluid responsiveness across all device widths.

Simultaneously, created diverse Apple promotional banners tailored for specific customer journeys and A/B tested through multivariate analysis, ensuring high clarity and conversion across various site placements.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Responsive Home Trends Redesign

Led end-to-end design and development of a fully responsive Home Trends platform. Minimized content and leveraged a sticky navigation and product carousels to prioritize brand photography and enhance mobile visual merchandising.

CLIENT | NBrown PLC

BRAND |

jdwilliams.co.uk
marisota.co.uk
homeessentials.co.uk

Custom Scalable SVG Iconography

Developed and delivered high-quality, scalable SVG icon sets for bespoke projects (e.g., Swimwear, Mattress Guides) based on product inspiration and low-resolution concepts.

CLIENT | NBrown PLC

BRAND | Multiple sites

Homepage Promo: Behavior & CMS Integration

The transition to a new CMS required defining specific rules for the homepage hero banner. This guide outlines how the banner behaves with different content arrangements to ensure the layout remains functional and visually balanced.

CLIENT | NBrown PLC

BRAND | Multiple sites

Animated Cross-Category Email Campaign

Designed and coded a high-engagement, responsive email for JDWilliams featuring animated hero banners to boost click-through rates. Strategically leveraged cross-category placement (Fashion and Home) to drive user discovery and increase revenue per email send.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Outlet Campaign Paid Promotions

Designed in Adobe XD and animated in After Effects, these assets strike a balance between high-street fashion and home comfort. These frames jump from high-energy fashion looks, like sun-yellow dresses and accessories, to the quiet comfort of a bedroom setting to highlight a variety of outlet deals.

CLIENT | NBrown PLC

BRAND | Fashion World

WEBSITE | fashionworld.co.uk

Summer Fashion Paid Promotions

Designed in Adobe XD and animated in After Effects, these promotions feature vibrant, curve-loving fashion and energetic studio photography. The work showcases bright seasonal dresses and curated outfit-building racks to present an inspiring summer wardrobe for paid social.

CLIENT | NBrown PLC

BRAND | Fashion World

WEBSITE | fashionworld.co.uk

Summer Lifestyle Paid Promotions

Designed in Adobe XD and animated in After Effects, these assets use sun-drenched garden scenes and outdoor dining shots to inspire credit customers. The frames highlight ornate lanterns and alfresco breakfast setups to create an aspirational “Savour Summer” narrative.

CLIENT | NBrown PLC

BRAND | Fashion World

WEBSITE | fashionworld.co.uk

Festive Paid Promotions

Designed in Adobe XD and animated in After Effects, this campaign uses cozy jumpers and festive decorations to capture the holiday spirit. These motion assets focus on inspiring gift products and warm home settings to get the customer excited to shop for Christmas.

CLIENT | NBrown PLC

BRAND | Fashion World

WEBSITE | fashionworld.co.uk

Fashionworld: Brand Ownership

I led the design and strategic build of Fashion World’s digital presence, delivering high-impact weekly and seasonal content. From wireframing to final execution, I ensured all assets—including emails, landing pages, and social media—were optimized for maximum engagement while staying true to the brand’s evolution.

CLIENT | NBrown PLC

BRAND | fashionworld.co.uk

More designs on behance

Ambrose: Creative Content & Web Graphics

Delivered cohesive weekly and seasonal design assets for the website, ensuring a consistent brand voice across all digital touchpoints. Focused on blending high-end typography with editorial layouts to enhance the online customer journey.

CLIENT | NBrown PLC

BRAND | ambrosewilson.com

More designs on behance

High-End Heritage Brand Digital Design

Led the creative direction and front-end development for the Life & Heritage website. Executed a distinctive, high-contrast aesthetic using black-and-white photography and bespoke typography to promote the collection and reinforce the brand’s premium, “Made in Britain” positioning.

CLIENT | Life & Heritage

BRAND | Life & Heritage

WEBSITE | lifeandheritage.com

Brand Partnership Banners

Digital banners created for external brands selling their products on the company’s retail websites. This involved designing assets for homepage and category placements that showcased the guest brand’s products while fitting the specific requirements of the N Brown sites.

CLIENT | NBrown PLC

More designs on behance

Banner Journey: Site-Wide Positioning

This project was developed as a tool for other designers to use when placing banners across the site. Using the browser inspector tool, banners were tested in the live environment to see exactly how they would look in each space. Screenshots were then used to map out the entire user journey—from the homepage to the product pages. This ensured the layout stayed consistent and provided a clear guide for the team to follow.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Partnership Banner Integration: Extending Product Window Functionality

This design added a carousel feature to the product window banners to create a new template for major partnerships. The main banner displayed the primary graphics and content, while the carousel linked directly to partnership products. This was used to test if providing straight-to-product links resulted in higher customer engagement. Testing ensured that the transitions stayed smooth and the layout remained consistent across all devices.

CLIENT | NBrown PLC

BRAND | Multiple Brands

In-House Content Generation & Campaign Design

Designed and built the engaging landing page for the Simply Be Model Competition winner. Proactively generated the core visual content by photographing the event, resulting in a self-sourced, high-quality photo asset library for the campaign launch.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Community Theatre UX Redesign

Executed a full, user-research-driven responsive redesign of the MADs Theatre website. Restructured content hierarchy to prioritize ticket sales, play promotion, and community engagement, drastically improving the mobile experience.

CLIENT | MADS Theatre

BRAND | MADs Theatre

WEBSITE | madstheatre.org

Multi-Platform Partnership Campaign Design

Designed the visual assets for a high-value social media partnership (Simply Be & On The Beach), utilizing a stylized “postcard” aesthetic to promote a holiday voucher prize across multiple social and desktop platforms.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Social Content Hub

Developed and launched the multi-source Simply Be Social Hub, a centralized landing page collecting live social feeds, custom-generated blog content, and YouTube video features. The page successfully served as the central destination for brand engagement and traffic generation.

CLIENT | NBrown PLC

BRAND | Simply Be

WEBSITE | simplybe.co.uk

Instagram Stories & Social Headers

This social media campaign for the #findyourstyle initiative featured Gok Wan, Judi Love, and Helen Skelton in collaboration with Sky and Channel 5. The project involved creating a cohesive visual identity across multiple formats, including Instagram Stories and Facebook Headers. Clean, editorial layouts integrated celebrity photography with bold call-to-actions, utilizing “Safe Zone” templates to ensure talent and messaging remained perfectly framed across all devices.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Christmas Gift Guide & Winter Coat Instagram Stories

This set of Instagram Story promos was designed for the Christmas Gift Guide, focusing on seasonal winter coat collections. The creative uses a festive red and gold palette with ribbon motifs to create a strong holiday aesthetic. The layouts showcase a mix of product shots and lifestyle imagery, highlighting the variety of textures and styles available for the colder months while maintaining a consistent seasonal brand look.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk

Illustrated Brand Campaign Assets

Leveraged personal illustration skills to design highly graphical sale banners and conceptual backgrounds for the Viva La Diva brand, delivering unique, high-impact visuals that differentiated the footwear campaigns.

CLIENT | NBrown PLC

BRAND | Viva La Diva

WEBSITE | vivaladiva.com

Creative Product Photography Enhancement

Applied creative direction to plain product photography by integrating unexpected contextual elements (e.g., custom images and conceptual visuals), pushing brand guidelines to maximize visual appeal for specific campaigns (Crazy Clearance, Viva La Diva).

CLIENT | NBrown PLC

BRAND |
vivaladiva.com
crazyclearance.co.uk

End-to-End Brand Strategy & Design

Designed and executed the complete brand identity for SuperBULB, including the website design, product packaging, and all marketing collateral (leaflets, business cards), ensuring a unified brand experience across all touchpoints.

CLIENT: Superbulb

WEBSITE: superbulb.com

Logo Identity: Development and Refinement

These brand identities were developed for use across print and digital platforms. A combination of scalable vectors and high-resolution 300dpi files ensured the logos remained sharp to maintain their detail at any size. The final designs provided a consistent visual identity that worked for both web layouts and high-quality printed materials.

Community Theatre Print & Digital Design

Led the print design campaign (posters, flyers) for seasonal plays at MADs Theatre, contributing to community engagement. Also provided key support across digital design (website), stage management, and event operations.

CLIENT: Mads Little Theatre

WEBSITE: madstheatre.org

Mobile App Adoption Campaign Email

Created a highly visual, responsive email campaign dedicated to driving mobile app downloads. Featured key app benefits and provided a prominent first-purchase discount offer to incentivise immediate user adoption and generate mobile revenue.

CLIENT | NBrown PLC

BRAND | Ambrose Wilson

WEBSITE | ambrosewilson.co.uk

Cart Abandonment & Customer Retention Email

Developed a high-priority, responsive email focused on customer re-engagement and retention (the “We’re Sorry” flow). Provided a recovery offer and cross-category product recommendations to drive customers back to checkout and reduce churn.

CLIENT | NBrown PLC

BRAND | JD Williams

WEBSITE | jdwilliams.co.uk